Copy Testing: Methods, Examples
Copy testing is a specialised discipline of market research that evaluates the effectiveness of an advertisement based on consumer responses, feedback, and behaviour. Copy testing …
Marketing
6 Examples of Trade Marketing
Trade marketing is considered as a process or discipline or art of marketing different products and services of the manufacturer to wholesalers, distributors, or retailers …
PESTEL Analysis: Definition, Examples, Importance & Advantages
PESTEL Analysis PESTEL analysis used to determine the external factors that affect how your business operates. PESTEL stands for Political, Economic, Social, Technological, Environmental, and …
5 Theories of Advertising (Explained with Examples)
The switch from printed ads to the digital technology driven ads in the 21st century has been rapid and flamboyant. The figure of advertising channels …
Horizontal Integration Strategy (with examples)
When a business acquires business or operation of a competitor or buyer or supplier or seller then the strategy in which they engaged is considered …
Vertical Integration Strategy with examples
Definition Vertical integration is considered as a business strategy through which a firm is able to own or control its different key channels of vertical …
Porter’s Five Forces Model: Analysis, Template, Examples
What is Porter’s Five Forces Model? Porter’s Five Forces Model or competitive forces model was developed by Michael Porter with the motive to analyze the …
6 Examples of Rural Marketing
Rural Marketing refers to the strategies made by different companies to target rural areas. Through this, they try to capture the potential market and satisfy …
15 Examples of Traditional Marketing
Traditional marketing is referred to as a mode of marketing in which different offline advertising and promotional campaigns are being used to target the relevant …
Blue Ocean Strategy – Definition and Examples
Definition Blue Ocean strategy is a framework which inspires to create a market for an innovative product or market where there is a less competition. …
BCG Matrix (Growth Share Matrix): Definition, Examples
Introduction Every business needs strategic planning to rule in the industry. Therefore, The Boston Consulting Group designed product portfolio matrix (BCG matrix) or growth-share matrix …
Advertising Copy: Definition, Types, Examples
An advertising copy is a term used to describe the main text used in the advertisement. The text could be a dialogue, a catchy punch …